Heal the Bay; Buy the Bay

Buy the Bay is a collaborative project that reframes our favorite beach experiences as a line of limited edition products. Each is available to own, and 100% of the proceeds benefit Heal the Bay and the continued efforts to preserve that experience.

I worked with Team One on a wide range of design for this project.  Package design, custom illustrations, posters--all for limited-run products that benefit Heal the Bay.  A fun and rewarding project. 

Li-Ning Print

I worked with Zambezi to design two print pieces for Li-Ning.  Li-Ning is essentially the Nike of China, and we produced these pieces in various sizes for publication in China.

Champs Sports

I worked with the wonderful Venice, CA, agency Zambezi to create a digital campaign for Champs Sports.  In just a few short weeks, we created a multi-tiered Facebook campaign and an online display campaign to drive traffic back to Facebook.  The Champs Sports campaign is centered around the idea of "Game," and how Champs can help young men get the gear they need to make sure they look great on and off the court.  Our executions demonstrate that idea in an interactive medium.

Pepsi at Chiat

I spent half of 2010 at TBWA\Chiat\Day working on Pepsi projects.  Most of the work was for Diet Pepsi and Pepsi Throwback--two great products to work on.

Pepsi has asked to keep some of this work top secret for the time being, so contact me if you'd like a PDF copy of the highlights.

bobarke@gmail.com

Extracurricular

YOUTH BASKETBALL LEAGUE LOGO
Just finished a logo for my hometown's youth basketball league. I've got a ton of memories from my days as a player, so it's awesome to do some work that younger versions of me will get to see. We're famous for our citrus trees there, so here's hoping one of these kids' game gains as much notoriety.

ILLUSTRATIONS FOR MY KID
While we were expecting our first child, I created a series of illustrations about his family history. My family is Mexican and Danish--his mother's family is Scottish and German. Each image represents a branch of our tree. Our son Otto Andres Bjarke was born on November 11, 2011 at 11:00am. He is incredible.

"UNSUPERVISED" TITLE CARD

I whipped up a new title card for a production company created by the guys that make It's Always Sunny In Philadelphia. Check it out at the end of their new show "Unsupervised" on FX.

THE CLASH OF THE CARRIAGES
Expecting your first child makes you think about things in new ways:

 

SXSW WRISTBANDS
A trip to SXSW isn't complete without custom wristbands for you and your friends.  These wristbands grant no access to any event, they won't get you any free drinks, but they will help you look official wherever you go.  Featuring images from SXSW life--boots, beer, BBQ, etc--and exclusive L.I.P. (Least Important Person) designation.

AUSTIN SPORTS THERAPY
Some of my best friends started their own sports therapy business in Austin, Texas, and it was an honor to create a logo for them:

SIMON WALLON LOGO
Filmmaker and friend Simon Wallon needed a logo.  I made him one.  Here are the final options.  Guess which one he picked?

F.B.F.
The F.B.F is the Food-Ball Federation--an organization devoted to the celebration of cooking and ball-related sports.  I designed a crest for the inagural FBF event and subsequent promotional materials.

HERO ILLUSTRATIONS
A continuing series of illustrations, three of which represent my favorite Spanish soccer players: Xavi, Iniesta and Puyol. This round also features an ad for Puyol's imaginary ShamPuyol line of hair care products.

BJARKE FAMILY SEAL
In honor of my parents' quickly approaching 40th wedding anniversary, I've begun to create a few pieces of Bjarke collateral for the impending celebration.  First up was a Bjarke family seal and flag.  Drawing from our unique Mexican-Danish heritage and other pieces of our immediate family history, I created a seal based on the Los Angeles city seal--the town of my parents' initial meeting.

No Right Brain Left Behind

No Right Brain Left Behind is an inititative that encourages creative thinking and creative teaching in America's schools.  The founders of this program believe that creative thinking has been replaced in public schools by an obsession with standardized test scores and standardized teaching.  I created the logo for this inititative and worked with the L.A. office of the Swedish interactive agency Stopp to create the identity and presentation materials.  More information about No Right Brain Left Behind can be foud at www.rightbrainsare.us 

Dot-Com Design

From 2003-2006 I was a member of a team that designed several high-profile websites for large corporate clients.  While at Arc Worldwide and Leo Burnett, we designed and developed sites for Cadillac, the US Army, and Capital One, just to name a few.  Find samples of these designs below:

MathMovesU.com

We created an interactive environment that encourages kids to give math and science a fair shake.  The results and reviews have been awesome.  And we were nominated for a Webby.  I enjoyed almost every aspect of this project, but I think the most rewarding was doing all of the art direction and design for the site and online ads.

www.MathMovesU.com

 

Metromix "Black Wednesday"

Metromix asked us to give their brand a unique perspective on "Black Wednesday," also known as the night before Thanksgiving, in which tons of people return to their home towns, gather together and drink just enough to forget they're back in their home towns.  We created a campaign with a ton of ideas that let their audience feel involved--wild postings in highly targeted night life areas, street teams in pilgrim t-shirts, clever handouts with perforated taxi cab directories, and horse and carriage combinations carrying out the message.

Nintendo--Rhythm Heaven

We created a 30sec TV spot and innovative digital ads for a new Nintendo DS game called Rhythm Heaven.  On television we gave Beyonce a DS and a copy of the game (and a few million dollars) and she gave us some really nice moments while interacting with a fun, musically related game.

On the web, we let the characters of the game do all the work by pairing them up with popular music videos on YouTube.  We linked up two ad spaces--the video overlay lets the characters do choreographed dance moves in time with the music, and the corresponding 300x250 ad drives the game message and call to action.

Nintendo--Starfy

We launched The Legendary Starfy with two TV spots and rich media online ads.  We created the first :30 to work as a teaser and the second :30 is the official launch spot.  Both ran on TV and in theaters before summer kid movies. The digital ads acted as quick interactions that demonstrated Starfy's unexpected toughness.

Mario & Luigi

We made a TV spot in which we let fans of the game tell us about the strange storyline.

We also made expandable digital ads with a strange call to action that hints at the plot of the game.  
Apparently saying "This banner sucks" is a good way to get kids to click--this ad performed very well.
Here's a live link

 

Another cool piece of this campaign was the Out of Home component.  In the game, Mario and Luigi and their entire world get sucked inside Bowser--the worst villain in the game.  We thought a good way to show the required game footage would be to actually display the video in Bowser's stomach.

 

DSi Kids

The DSi lets kids take photos and draw on them.  This work encourages kids to use the DSi as the connection between the real world and their imaginations. Through these print ads kids can see that you can change the world around you just enough to call it your own.  We borrowed the lo-fi art style and special shape brushes from the DSi's image library so that all of these images look exactly like they would on the DSi.

Nintendo Fire Emblem

We've just wrapped up a rich media campaign for a new Nintendo title--Fire Emblem: Shadow Dragon. We made a really cool online ad unit that expands over the page content and gives users a little taste of gameplay.

Try this link to see the ad in action.

TheBestFortuneCookieEver.com

I got this fortune at dinner a while ago and decided that it was worth sharing. 

The best part was getting it posted to BoingBoing.

The City Is Talking [Metromix]

Metromix is an online reference consumers can tap into to find new things to see and do in their communities.  They asked us for a fresh look at all of their advertising, and we responded with a campaign that presents the brand in a new, funny, and completely local way.  This campaign features out-of-home work and digital work.

 

Metromix Launch Kit

We were tasked with creating an adaptable advertisement that could announce the launch of Metromix.com in a new market in many different media. The challenge was to devise a system that could speak to consumers through billboards, bus shelters, digital out-of-home and online display. We came up with an image and copy pairing that is concise and powerful enough to run on a billboard, yet dynamic enough to work in print and online display. The art was created in CGI and then placed in a layout or animated.

Cheez-It Stix online ads

Cheez-It Stix is a new product from Cheez-It, and they asked for some online ads to complement their Tv spots in market. We were asked to emphasize the playful nature of the product, and to develop ads that would keep users engaged for as long as possible.

The first concept gave kids the ability to write their own songs with our online ads, while interacting with the shape of the product.
Our second ad gave kids a personality quiz they could take and share the results with their friends.

Beneful.com site re-design concept

Beneful asked us to re-design their site while focusing on the relationships pet owners have with their pets. This design concept does that by providing a list of activities pet owners likely enjoy doing with their pets and giving users an area to submit their own favorite activities.

Procter & Gamble

Ok, this is old, but the people that watch daytime TV loved these.