Metromix Launch Kit

We were tasked with creating an adaptable advertisement that could announce the launch of Metromix.com in a new market in many different media. The challenge was to devise a system that could speak to consumers through billboards, bus shelters, digital out-of-home and online display. We came up with an image and copy pairing that is concise and powerful enough to run on a billboard, yet dynamic enough to work in print and online display. The art was created in CGI and then placed in a layout or animated.