Nintendo--Rhythm Heaven

We created a 30sec TV spot and innovative digital ads for a new Nintendo DS game called Rhythm Heaven.  On television we gave Beyonce a DS and a copy of the game (and a few million dollars) and she gave us some really nice moments while interacting with a fun, musically related game.

On the web, we let the characters of the game do all the work by pairing them up with popular music videos on YouTube.  We linked up two ad spaces--the video overlay lets the characters do choreographed dance moves in time with the music, and the corresponding 300x250 ad drives the game message and call to action.