Monday
May232011

Champs Sports

I worked with the wonderful Venice, CA, agency Zambezi to create a digital campaign for Champs Sports.  In just a few short weeks, we created a multi-tiered Facebook campaign and an online display campaign to drive traffic back to Facebook.  The Champs Sports campaign is centered around the idea of "Game," and how Champs can help young men get the gear they need to make sure they look great on and off the court.  Our executions demonstrate that idea in an interactive medium.