Interactive Comic:

Honda Civic

Hacking interactive ad units

Mobile gaming has exploded in the last 15 years, with an estimated 3.7 billion mobile players around the world and 42% of Apple's App Store revenue coming from gaming apps. 

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In looking to build awareness for Honda's Civic re-launch, we attempted to use the interactive conventions of mobile games (tapping, swiping, etc) in a new way. Hacking and ad format built for mobile game advertisers (a $7bn business), we devised an interactive comic book that pulled people in and gameified the story.

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The results were fantastic, with people spending minutes with the experience, brand metrics way above average, and picking up a Shortys Finalist in the Auto category nod, as well as a two ADDYs: Silver for Social Media and Silver for Internet Commercial.