AR Puzzle
for FB Careers

AR for an audience of geniuses

How do you know what will delight an audience of brilliant software engineers?
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You ask them.
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We built an inventive AR Effect for a Facebook recruiting campaign, but before we launched we asked current FB engineers what they'd like to see.
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They overwhelmingly loved the idea of solving a puzzle in AR
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to accomplish something with innovative tech
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and to go beyond the face filter.
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So we built The Future Is In Your Hands: 
an AR puzzle game designed to drive applications for FB software engineer roles.
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Making use of new hand-tracking capabilities
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we put the virtual game into people's real hands via AR,
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👁
driving the most applications in any FB recruiting campaign ever.