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AR PUZZLE
FOR FB CAREERS
AR for an audience of geniuses
How do you know what will delight an audience of brilliant software engineers?
You ask them.
👂
We built an inventive AR Effect for a Facebook recruiting campaign, but before we launched we asked current FB engineers what they'd like to see.
They overwhelmingly loved the idea of solving a puzzle in AR
to accomplish something with innovative tech
and to go beyond the face filter.
🧠
So we built The Future Is In Your Hands:
an AR puzzle game designed to drive applications for FB software engineer roles.
👩💻
Making use of new hand-tracking capabilities
we put the virtual game into people's real hands via AR,
👁
driving the most applications in any FB recruiting campaign ever.
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