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ESCAPE PLAN VR
A metaverse experience keeping people safe in real-life.
Can we use the connective capabilities of the metaverse to help keep people safe in real life?
In partnership with FEMA, Ad Council, and Meta, we built EscapePlanVR.com: a cross-platform metaverse experience that helps people understand the importance of making an escape plan in case of a house fire.
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In this web-based experience, players can put on a VR headset and play in real-time with a friend using a mobile device. Working together, teammates need to escape a house fire while learning about safe choices along the way.
Safe choices give players additional time to get out, unsafe choices take time away. After players escape, they can review their decisions and learn more about making a plan at the Ready.gov website.
We're hoping that people try this experience and immediately take a few minutes to plan a fire escape route for their home. We're also hoping that the engaging cross-platform nature of the experience gives a wide variety of people an opportunity to learn something new and keep their loved ones safe. Try it at EscapePlanVR.com. Even if you don't give it a try, take 2 minutes tonight and make a plan for your home—it could come in handy some day.
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