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INTERACTIVE STORYTELLING:
HONDA CIVIC
Gamified Storytelling Drives Results
We hacked an ad unit built for gaming into an interactive comic book for Honda,
extending their TV campaign in an innovative new way.
We made use of mobile gaming behavior, inviting viewers to tap and swipe their way through the comic.
These interactions pulled people in, making them active participants in the story.
At the end of the story we drove people to Honda's website, where they spent time exploring the vehicle they'd just piloted through the interactive story.
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The results were fantastic, with people spending minutes in the experience, brand metrics way above average, and picking up a Shortys Finalist in the Auto category nod, as well as a two ADDYs: Silver for Social Media and Silver for Internet Commercial.
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