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Inspiring the industry to create in a new way.
As a Creative Director in emerging technology at Meta, a big part of my role was inspiring the industry to create in entirely new ways. When Meta built and launched new technologies, it was my job to unpack their capabilities into meaningful creative guidance for brands and agencies.
I lead a team in the development of inspirational material used by Meta's Creative Shop, distilling complex technical information into actionable creative opportunity. We designed and built decks, images and videos for a global audience, hoping to inspire the creation of industry-recognized work in new spaces.
When Facebook and Instagram became Meta, we acted quickly to frame the creative opportunity as something entirely new—built on experiences more than messages, and built for people using totally new technology.
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