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First Steps Into the Metaverse


November 2022


Creative Director

In early 2022, I led a team building Creative Shop’s “First Steps Into the Metaverse” creative POV, a dynamic document that illuminates the creative opportunities of the emerging metaverse and guides businesses and creative agencies toward the steps they can take today that will prepare them for the future.

This deck will be used by 300+ Meta Creative Shop members as they build work with their advertising partners all around the world, and will guide the thinking of businesses worldwide.

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