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Meta AR Ad Campaign
Date
May 2020
Role
Creative Director
In 2020, we built an AR Ad campaign for the recruiting team at Facebook. This ad makes use of an innovative hand-tracking capability that virtually put prospective applican’t future in their own hands.
--New AR tech allowed us to build a puzzle-style game in AR
--Extensive research and interviews with Facebook engineers confirmed our hunch that applicants would prefer a puzzle-style game over a typical selfie effect
--Worked closely with R&R Partners to bring the effect to life
This campaign received the most applications of any recruiting campaign to date
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