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Meta AR Ad Campaign


May 2020


Creative Director

In 2020, we built an AR Ad campaign for the recruiting team at Facebook. This ad makes use of an innovative hand-tracking capability that virtually put prospective applican’t future in their own hands.

--New AR tech allowed us to build a puzzle-style game in AR

--Extensive research and interviews with Facebook engineers confirmed our hunch that applicants would prefer a puzzle-style game over a typical selfie effect

--Worked closely with R&R Partners to bring the effect to life
This campaign received the most applications of any recruiting campaign to date

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