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TOYOTA RAV-4
An industry-defining approach in a new creative space.
We made an ad campaign to prove the RAV4 Hybrid is just as unique as you are. Working with Saatchi LA, we devised a creative structure that led to the creation of 100,000 videos: one, for almost every RAV4 Hybrid that was to be sold.
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We built an industry-leading campaign and creative strategy that leaned into the wide variety of interests and passions people were exploring on Facebook.
We devised a modular creative structure that could support the creation of thousands of video ads, each one built to resonate with people based on what they've expressed interest in.
This approach wrote the book on personalization-at-scale creative, and has been replicated many, many times across categories and verticals. Working closely with Saatchi LA, I framed the creative opportunity for collaboration: our creative framework and their production expertise combined for a seminal mobile ad campaign.
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