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An industry-defining approach in a new creative space.

We made an ad campaign to prove the RAV4 Hybrid is just as unique as you are. Working with Saatchi LA, we devised a creative structure that led to the creation of 100,000 videos: one, for almost every RAV4 Hybrid that was to be sold.
We built an industry-leading campaign and creative strategy that leaned into the wide variety of interests and passions people were exploring on Facebook.
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We devised a modular creative structure that could support the creation of thousands of video ads, each one built to resonate with people based on what they've expressed interest in.
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This approach wrote the book on personalization-at-scale creative, and has been replicated many, many times across categories and verticals. Working closely with Saatchi LA, I framed the creative opportunity for collaboration: our creative framework and their production expertise combined for a seminal mobile ad campaign.
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